2026-07-28 · 5 min read · ecom / roas / facebook

How We Got 11.4x ROAS for Salon Pro Lithuania in 30 Days — Full Playbook (2-Month Progression)

Salon Pro Lithuania cosmetics store Lithuania. Vilnius market, limited budget €350, boosting posts before us. Two months: one to build the foundation, one to scale.

Month 1 — Foundation (8+ ROAS)

Market: Lithuania. LT language, LT audience 25-44, Vilnius / Kaunas.
Analytics: bestsellers of Salon Pro, AOV, margins.
Tracking: Pixel + CAPI. Collect ViewContent, AddToCart, Purchase — 30 days building LT audiences.
Creative: 1 beautiful promo layout, hero product.

> result 8+ roas

Month 2 — Scale (11.4x ROAS)

Location: Lithuania, LT.
3-4 creatives on specific brand products of Salon Pro — each one for 1 brand.
Audiences: LT AddToCart 30d, ViewContent 30d, Purchasers + Lookalike 3%.
Structure: 1 CBO, 3 ad sets — broad LT + interest stack LT + retarget + lookalike LT.
Offer: bundle 2+1, free shipping over €35 LT.

Results — Month 2

> brand Salon Pro Lithuania
> spend €350
> sales €4,000
> roas 11.43x
> profit €2,250 net
> channel fb ig only
> period 30 days month2
> market LT
> progression 8.x→11.4x

Meta Ads Manager campaigns for Salon Pro Lithuania showing spend, purchases and cost per purchase

Why it worked

LT market CPM €5-8 — cheaper than UK. UGC CTR 3.2% vs studio 1.1%.

Full numbers in the Salon Pro Lithuania case study. Run your own in the calculator, or see the same system for clinics in the Larnaca dental case.

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