Question 1

How is your ROAS calculator different from Google's?

Accepted Answer

We calculate NET ROAS after COGS and delivery, not gross. Preset cosmetics €350→€4000 shows both. Plus Patient LTV — how much you can pay for patient and stay profitable.

Question 2

How to calculate LTV for dental if patient comes every 6 months?

Accepted Answer

Formula: Avg check * visits per year * retention years + referrals. Example: cleaning €100 x2 per year x3 years = €600 + 0.3 referral x€100 = €630 LTV. So you can pay up to €120-150 for acquisition and stay 4-5x profitable. Calculator does it auto.

Question 3

What ROAS is considered good for ecom cosmetics in EU?

Accepted Answer

Gross ROAS >3x ok, >5x good, >10x like our 11.4x excellent but on small budget. On scale €5k+ expect 3-5x NET. We show both.

Question 4

Can I download the calculation?

Accepted Answer

Yes, after calc click Export — PDF with numbers you can show to partner/doctor. Lead magnet — we ask email.

yld — calculator

FAQ — straight answers.

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