case #001 / ecom / Salon Pro Lithuania
Salon Pro, Lithuania — €350 → €4,000 in 30 days
[ 11.4x ROAS · 2-month playbook ]
Salon Pro cosmetics e-shop, Lithuania. Vilnius market, limited budget €350, boosting posts.
Month 1 — Foundation
analytics + pixel + offer → 8+ roas
market
Lithuania. LT language, LT audience 25-44, Vilnius / Kaunas.
analytics
Bestsellers of Salon Pro, AOV, margins.
tracking
Pixel + CAPI. Collect ViewContent, AddToCart, Purchase — 30 days building LT audiences.
creative
1 beautiful promo layout, hero product.
> result 8+ roas
Month 2 — Scale
3-4 creatives + audiences + lookalike from month 1 → 11.4x roas
location
Lithuania, LT.
creatives
3-4 creatives on specific brand products of Salon Pro — each one for 1 brand.
audiences
LT AddToCart 30d, ViewContent 30d, Purchasers + Lookalike 3%.
structure
1 CBO, 3 ad sets — broad LT + interest stack LT + retarget + lookalike LT.
offer
Bundle 2+1, free shipping over €35 LT.
Results — Month 2
> brand Salon Pro Lithuania > spend €350 > sales €4,000 > roas 11.43x > profit €2,250 net > channel fb ig only > period 30 days month2 > market LT > progression 8.x→11.4x
Why it worked
LT market CPM €5-8 — cheaper than UK. UGC CTR 3.2% vs studio 1.1%.
Run your own numbers in the ROAS calculator or see the same system for local clinics in the Larnaca dental case.
FAQ — straight answers.
CBO 1 campaign, 3 ad sets — broad no interest + interest stack + retarget 7 days. 2 UGC creatives shot on phone + 1 static before/after. Offer Bundle 2+1 + free shipping over €35. Tracking Pixel + CAPI. €350 is enough if you don't waste on 10 ad sets.