How Much Do Dental Facebook Ads Cost in Cyprus in 2026?

2026-08-12 · savva · 5 min read

We closed Vizzoo Media after 2 years and 200 clicks. Generic name, zero clear cases. Started YLD — 3 letters, one focus: yield. Last 14 days in Larnaca we spent ~€250 and got 12 patients who showed up in chairs. That's €20.8 per show-up. Here is breakdown, not theory.

Quick answer: €20.8 per patient who showed up

In our live case dental case study Larnaca — 12 patients in 14 days from €250 we spent ~€250. Got 18 leads at CPL ~€13.8, 12 showed up (66% show-up). CAC per show-up = €20.8. If your cleaning is €100-150 and 30% take implant €800+, your LTV per show-up is €350-500. Margin 16-24x.

Breakdown: Where does €250 go?

• >Ad spend €250 / 14 days = €17.8/day
• >Leads 18 → CPL €13.8
• >Show-up rate 66% with automation vs 30% industry
• >Result 12 show-ups

Why cheap leads are expensive

Other agencies promise 50 leads for €250 = €5 per lead but 5 come (10%). We have 18 leads at €13.8 but 12 come (66%). Cheap lead = expensive patient. We measure yield, not leads. Read about difference between lead and yielded patient.

Cyprus vs UK — how much should you pay?

In Cyprus CPM €6-9, CPL €12-18. In UK average cost per dental enquiry with Meta Ads is £2-5 per lead but show-up 30-40% without automation. So real CAC in UK £15-25. Our €20.8 is in UK range. If you target England expect £22-28 per show-up in London. Same quiz funnel system works.

How to calculate max you can pay for a patient

Use Patient LTV calculator. Formula Avg check * visits per year * retention years + referrals. Example cleaning €100 x2 per year x3 years = €600 + 0.3 referral = €630 LTV. You can pay up to €120-150 and stay 4-5x profitable. Our dental case LTV ~€400, CAC €20.8 = 19x margin. Calculate yours at ROAS & Patient LTV calculator.

How yld. reduces cost per show-up

1. 01 Funnel not website — Ad → Quiz → Booking converts 18-24% vs website 1-2%.
2. 02 Automation — WhatsApp + SMS in 2 min, +35% show-up.
3. 03 Creative — doctor talking 20 sec phone shot, CTR 2.8% vs 0.9% stock.

What to do next?

Check your numbers with ROAS & Patient LTV calculator — preset Dental €20.8 per show-up loaded. Then book your free 15-min audit call — we'll tell you how many patients you can yield in 30 days based on real case.