case #001 / ecom / cosmetics
Cosmetics Store — €350 → €4,000 in 30 days
[ 11.4x ROAS ]
Small ecom cosmetics brand. Limited budget, no creative team, only Facebook.
Before
Random boosting. No tracking. No idea which euro brought which sale.
What we did
structure
1 CBO, 3 ad sets — broad + interest + retarget.
creative
2 UGC videos shot on phone + 1 static.
offer
Bundle + free shipping over €35.
tracking
Pixel + CAPI.
Results
> €350 spend > €4,000 sales > 11.4x roas > facebook only > 30 days
REAL PHOTO: Facebook Ads Manager screenshot — €350 spend, 30 days
REAL PHOTO: Shopify dashboard screenshot — €4,000 sales
FAQ — straight answers.
CBO 1 campaign, 3 ad sets — broad no interest + interest stack + retarget 7 days. 2 UGC creatives shot on phone + 1 static before/after. Offer Bundle 2+1 + free shipping over €35. Tracking Pixel + CAPI. €350 is enough if you don't waste on 10 ad sets.